Is Marketing Management an Art or a Science?Discussion
Question. Argue FOR statement (A). Then argue FOR statement (B). The task is to argue FOR statement A and separately FOR statement B in the debate, and submit both arguments in one file of about 2500 words total.
Support your comments with evidence, not just your opinion.
Art or Science (MM15 p. 683): (A) Marketing management is largely an artistic exercise and therefore highly subjective; more of an art than a science; (B) Marketing management is largely a scientific exercise with well-established guidelines and criteria; more of a science than an art.
Is Marketing Management an Art or a Science?
Some observers maintain that good marketing is mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a highly disciplined enterprise that shares much with other business disciplines.
Support your comments with evidence, not just your opinion.
Art or Science (MM15 p. 683): (A) Marketing management is largely an artistic exercise and therefore highly subjective; more of an art than a science; (B) Marketing management is largely a scientific exercise with well-established guidelines and criteria; more of a science than an art.
Is Marketing Management an Art or a Science?
Some observers maintain that good marketing is mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a highly disciplined enterprise that shares much with other business disciplines.
(A) Marketing management is largely an artistic exercise and therefore highly subjective; more of an art than a science
CONTACT ME FOR ANSWERS MELODYSOFTY46@GMAIL.COM
Comments
Post a Comment